Imported furniture is often cheaper at first glance — but the real cost is much higher when you consider the environment, quality, and community impact.

Hidden costs of imported furniture:

• Carbon miles: Most imported furniture travels thousands of kilometres by ship before reaching New Zealand, adding significant carbon emissions.

• Short lifespan: Many imports use MDF, veneers, and low-cost finishes, meaning they don’t last long and end up in landfill.

• Lost value: Money spent on imported furniture leaves Aotearoa rather than supporting local jobs, skills, and communities.

The value of NZ-made furniture:

• Local materials: At Innate Furniture, we prioritise West Coast beech, Northland tōtara, recycled rimu, and NZ steel, wool, and leather. Keeping the supply chain local reduces carbon miles and ensures fair compensation for everyone involved.

• Longevity: Solid timber and natural oils mean our furniture can be refinished, repaired, and used for generations.

• Healthier homes: Using non-toxic finishes and natural materials improves indoor air quality and reduces exposure to harmful chemicals.

• Sustainable industry: Every purchase helps strengthen NZ manufacturing, forestry, and design networks — creating a positive ripple effect across the country.

When you factor in these long-term benefits, NZ-made furniture is not only better for the planet and your health, but also for the local economy. Imported products may seem cheaper up front, but the true cost is far greater than the price tag suggests.

So, what’s the real cost of imported vs NZ-made furniture? The answer is clear: buying local means investing in quality, sustainability, and the future of Aotearoa.