Our Story

Kia ora,

Innate Furniture was founded in 2019 to offer New Zealanders a completely different approach to furniture. 

The concept is simple: manufacture high quality, reasonably priced furniture using New Zealand’s finest materials, and with sustainability at the core of every decision.

With very few of our components coming from overseas, we have been able to reduce our carbon footprint and be free from global supply chain issues, all while supporting New Zealand manufacturers.

We then carefully consider not only where the materials come from, but how they are sourced and how they are eventually reused or recycled. The focus is minimising impacts on landfill, the environment, and human health. We always opt for the most natural and sustainable version of every material and product.

Part of our ethos is community, and nurturing strong local relationships. That’s why you’ll find our furniture in public spaces, like Understorey in Christchurch. And why we pledge to plant a native tree for every sale we make. Our products, like our environment, are made for living and to be enjoyed by the generations to come. Our committed staff are a key to our success and we’re grateful for how they continue to support Innate Furniture’s vision. 

Thank you so much for taking the time to visit our website, view our products and read our story. 

Nga Mihi and warmest regards from Guido, Nick and the Innate Furniture team.